Knowing that new parents are grateful for every help they can get in the very first years, BIPA – an Austrian drug store retailer – created the BIPA Baby Club (for those aged 0 – 6), offering many discounts and coupons for parents. Its mascot is the giraffe Shira, who loves wearing pullovers so she won’t get cold. A few years later, BIPA wanted a fresh design for the Baby Club, and drop their signature magenta-look for a more unisex color scheme, so that both girls and boys feel represented. We went for a modern mint, used Shiras blotches as a pattern and completed the design with a paper-cut technique. As Shira has become such a beloved member of the crew, the club was ultimately renamed to „Shira Family Club“, the greatest honor a giraffe has ever received.